I thought everyone knew that Romney and Beck are Mormon. I do think the LDS is also a cult but not due to their wacky beliefs but due to the amount of control they use to keep their flock in line.
Also doesn't Keller see that he thinks everyone that doesn't subscribe to his version of Christianity is an "abomination" that is going to "burn forever in the flames of hell"?? Wow, this guy is a wack job and a hyprocrite. At least he's upfront with what he thinks will happen to those that disagree with him.
I do agree with him that most people don't know or care what the Mormon belief (or JW belief) system is despite their aggressive proselytizing.
Yes, Beck wants to sell his books and is paid a lot of money to attract listeners for the advertisers that are paying his salary. He's an entertainer, nothing more.
BTW - notice the similarities with LDS & JW? Except the LDS has done a much better job of positioning itself to prosper and be part of the mainstream without losing the control. If I were the WTS, I would try to take as many pages out of the LDS playbook as possible.